Are you a content creator? The creator economy is a booming sector generating over $104 BILLION this year! If you’re cashing in on this booming movement, beware! Burnout happens and it can completely stall your progress.
Burnout happens for a few reasons:
- Your niche is TOO narrow!
- You’re creating for likes and vanity metrics.
- You’re creating content solely to attract brand deals.
- You’re not taking time to unplug.
- You’ve disconnected with your purpose and intuition.
Good news! You can combat burnout with a few simple solutions. These strategies will also help you create better quality content that will resonate with your audience.
Broaden your niche
We’ve all heard that we need to niche down. Yes, that’s true to a point. But, this is a rule that should be challenged in moderation. As the Creator Economy evolves, so does our relationship with influencers. Humans are multifaceted and while there are a few topics that we’re known for, it’s ok to mix in other parts of your personality into your content.
If a creator ONLY produces one type of content, they will get burnt out and so will their audience.
Creating FOR Vanity Metrics
Likes, followers, and comments are great for measuring PART of your success. But if you are only creating content that is successful in those vanity metrics, you will not only experience burnout, but you will lose yourself in the process. Chasing what’s popular is a recipe for getting your validation from others. At the end of the day, are YOU proud of your content? Is it fulfilling YOUR purpose? If so, the right audience will find you.
Creating FOR Brands
It’s very tempting to create content that fits into narrow requirements presented to you by brands. Saying YES to too many brand deals with kill your creativity and likely violate the trust your audience had with you. Believe me when I say that the best collaborations with brands happen with creators who show up and create from a space of authenticity. Stay true to your purpose and the right deals will come together.
Even if you have the PERFECT online community full of positivity, you need to take some time to unplug. Taking a break from social media allows you to reconnect with what brings you joy. You can refuel so you’re mentally prepared to create more great content for your audience. If you find yourself feeling anxious or on-edge while on social media, a short break can get you out of a destructive mental cycle.
Disconnected With Your Purpose
Simon Sinek’s viral talk about your WHY reminds us that people don’t buy what you do, they buy why you do it. Getting into a rut of deadlines, brand deals, trying to jump on early trends, and being fixated on growth can create a wedge between the creator and their WHY.
Take some time to reflect on why you decided to create content in the first place. There was once a spark in you that motivated you to get off the couch and push the “upload” button. That spark is still there! Consider changing up your routine or your environment. Check in with the suggestions above and build healthy social media and work boundaries.
There will be a day when you question if you want to even continue making content. On those days, take a break. Leave your phone behind and go outside and just be. You’re uploading value and no matter your niche, you need to take time to fill yourself back up.
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